Stories you can see and feel
Good marketing doesn't settle for being visible. It creates connection, tells a story, drives action.

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About me
Inesse Cecilio Alouhmy
Marketing Strategist · Editorial & Content
My story begins in a village in Portugal, where I learned simplicity. At 12, I moved back to France. It was a shock: the language, the city, the culture, everything had to be tamed. With my parents' help, I adapted, and gained what still guides me today: patience, observation, listening and perseverance.
Through my roots, I grew up between three cultures, which is probably why other people interest me so much. I started in finance, but what really drove me were projects: creating, inventing, showing, in English as well as in Spanish.
Creativity led me to advertising at JCDecaux, then to Invent App, a startup where I had full autonomy and a foot in Portugal. Today I am a freelancer: I choose a variety of clients, projects and countries, and the freedom to work from my three countries.
Good marketing doesn't settle for being visible. It creates connection, tells a story, drives action.
What drives me is taking an idea that's still blurry and giving it an identity that's seen, felt, and lasts.
I observe and listen before I create. Every word and every image should feel like you.
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I designed tailor-made communication campaigns and followed them from recommendation to closing. I also explored new advertising formats, wrote sales pitches and coordinated local and national teams on the 8 m² format.
I managed digital content: SEO articles, social media, case studies and email campaigns. I rolled out the offer on the Portuguese market and built event apps, from design to customer support. I also tracked SEO/SEA, reviews and the brand's visibility in AI tools.
As a freelancer, I support brands from A to Z: visual identity, brand guidelines, magazines and content. For example Aksel Beauty Paris or Leyah Coffee Shop, each with a world of its own.
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A first conversation to understand your needs, your goals, and the essence of your project.
Market analysis, competitor review, and a moodboard to define the visual direction.
Editorial line, visual direction, or campaign plan depending on the service.
Your feedback is built in (two rounds of revisions included) so the concept matches your vision.
Content, visuals, emails, campaigns, based on what was defined together.
Presenting the final version for approval before delivery.
Formats suited to each medium: print, digital, web.
Assistance with any question or minor adjustment after delivery.
Business school, international and marketing.
ICN Business School

ESCE International Business School
Every project is unique: a free, personalized quote, sent within 24 hours.