Creating a brand isn't about picking colors. It's about defining what people feel when they come across you. From strategic positioning to brand guidelines and mockups, I build identities that are coherent, memorable, and built to last.
Selected work
Visual identity
Leyah, a Parisian coffee shop, needed an identity that makes people want to walk in. I created its logo, a botanical palette and expressive typography, then applied them to the menu, stationery, social media and newsletter.
Brand guidelines
Aksel Beauty Paris wanted a premium image that matched the quality of its treatments. I created a sand and olive palette, a clean logo and usage rules for packaging and Instagram.
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